What is PCD ?

Propaganda Cum Distribution (PCD) is a widely adopted business model in the pharmaceutical industry that enables individuals or small businesses to collaborate with established pharmaceutical companies. Under the PCD model, these entrepreneurs and businesses act as distributors and promoters for the pharmaceutical company's products in a designated area, which is granted to them as a monopoly, thereby reducing competition and allowing them to focus on building their business. As part of a PCD Pharma Franchise, the franchise partners receive comprehensive support from the pharmaceutical company. This includes access to the company's diverse product portfolio, as well as marketing materials, promotional aids, and continuous training and guidance to stay updated with industry trends and best practices. The PCD model enables partners to capitalize on the growing demand for quality healthcare solutions, while benefiting from the expertise and resources of the parent pharmaceutical company.